This article will outline the relationship between Retail247 and Crew Clothing, how Crew Clothing chose Origin from Retail247 as their PIM solution, and the benefits the brand has experienced since implementation.
Our relationship with Crew Clothing began when Richard Surman was appointed Head of IT at the business. He’d seen the benefits of working with Retail247 in his previous role at Warehouse Oasis, and was quick to get us on board when his tenure began in 2020. Since then, multiple initiatives have been successfully implemented. Retail247 has seamlessly integrated into the Crew Clothing technology journey, playing a crucial role in its ongoing success.
Why did Crew Clothing select Origin as their PIM solution?
Like many retailers, Crew Clothing supported their product data with a number of failing legacy systems and manual processes. Crew had an immediate need to expand their number of channels to market, and this manual approach would have been ineffective and time consuming. Origin addresses these issues and more, allowing Crew Clothing to rapidly adopt new channels to market, manage complex data mapping, and manage all product data tasks and assets.
Watch an interview with Richard Surman where he discusses Crew Clothing’s selection and use of Origin here.
Key Features of Origin
- Channel Data Management
- Price Change Management
- Product Creation
- Digital Asset Management
- Purchase Order Management
The Benefits Crew Clothing have seen since implementation
Origin has achieved significant results since implementation, including reducing the time that product creation takes by 50%, new channel partner implementations are now 60% faster, and channel partner product feeds 30% faster. Crew Clothing has seen a 22% increase in sales following the adoption of Origin’s data distribution capability. This is a huge testament to the hard work and dedication both Retail247 and Crew Clothing continue to put in.
What do Crew Clothing say about the PIM solution?
“Origin has greatly elevated the ways of working for multiple teams across the business by streamlining various processes and vastly improving business efficiencies. Having a close-knit relationship with the team and our business consultants has greatly benefitted the project and has enabled us to be dynamic and proactive when prioritising workflow.” – Sarah Middleton Business Analyst
If you’d like to learn more about our PIM solution, Origin, get in touch by emailing origin@retail247.com.
