In this blogpost, we interview Richard Surman, Head of IT at Crew Clothing. He discusses why Origin from Retail247 was chosen as Crew’s PIM solution, how it’s used by the business and the benefits that have been seen since deployment.
Why did Crew Clothing choose Origin from Retail247 as their PIM solution?
“Crew Clothing chose Origin because of its flexibility and capability to deliver a lot of pre-requisites we had as a business. We looked at various products on the market but most PIMs were very basic. They didn’t meet the needs of what we wanted to introduce to the business.”
Why did Origin stand out?
“Origin stood out because it had the capability to deliver product information to our concession partners, in particular John Lewis. Sharing product data with our channel partners is a very quick and flexible exercise, which is a huge lead compared to other PIM solution providers on the market.
We were also attracted to Origin because of its price change functionality. This is unique to the market, which really makes it a game changer.
Additionally, Origin has allowed us to be very flexible when it comes to our existing processes. It’s an extremely customisable platform, which was something that no other PIM solution we looked at could deliver.”
What key benefits have you seen?
“Reflecting on what Origin has delivered to us as a business, we’ve seen an improvement in our product creation time of 60%. We’ve also been able to implement new channel partners a lot quicker than pre-Origin. We’ve seen an improvement in the management of channel partners, for example the automation of product data feeds.”
What other features of the PIM solution do you love?
“Origin’s functionality allows Crew Clothing to define clear roles and responsibilities, which means the right teams see the right data at the right time. We can delegate certain bits of data to certain roles within the business which is really helpful. It gives our colleagues more of a concise responsibility when creating product information.
Another attractive feature of the PIM solution is the Digital Asset Management capability which enables all of our assets to be directly linked to our product data. This streamlines the feeds to our partners and our website.”
What’s it like working with Retail247?
“As a long term partner of Retail247, we’ve had the opportunity to develop and deliver the PIM solution to meet our specific requirements. The team are very fast at turning around change requirements that we have.
Working with Retail247 is just like working with an extension of our own team. The dedication, knowledge and understanding of our needs is second to none.”
To learn more about Origin, the PIM solution from Retail247, get in touch by emailing origin@retail247.com. We look forward to hearing from you!
