This blogpost outlines how Origin, the PIM solution from Retail247, makes it easier for retailer to distribute product data. It also features a mini client case study.
Time is something that a retailer never has enough of. There’s a seemingly never-ending to do list for retail staff, mirroring the industry’s need to continuously keep up with new customer behaviours and trends.
Head office roles are no exception. Often, buying and merchandising teams rely solely on manual processes and countless time-consuming spreadsheets in order to keep their product data enhanced and up to date. It goes without saying that this is not the most effective way of managing product data. It leaves room for errors and inconsistencies, as well as taking up valuable time. A key pain point that many of our clients experienced before the implementation of Origin, the PIM solution from Retail247, was the distribution of product data to new and existing channels.
A good PIM solution, such as Origin, should supply a single location where product data is stored, managed and enhanced. This gives retailers the ability to deliver it to both internal and external channels. Origin ensures its users find it quicker and simpler to streamline processes and increase productivity. The Retail247 team are also on hand to provide support and flexibility.
LK Bennett – a mini PIM solution case study
LK Bennett has found Origin to be an extremely useful tool when sending product data out to all of their ecommerce partners.
“Every partner we work with wants things done differently: in a different order and format, with slightly different data. [Before Origin] this was taking up a lot of time. It was a full-time job, late into the night every week, week in, week out. We were also doing it quite badly, making a lot of mistakes and our products weren’t going live on time.
We asked around our friends in the industry, and we were very pleased to be introduced to Retail247. They talked about what they’d done for their other clients, and they seemed like the answer to our prayers.”
– Zoe Donovan, Digital and Marketing Director at LK Bennett
LK Bennett save up to 20 admin hours per week compared to how they had to operate before the implementation of Origin. This is on top of the time saving and efficiency that Origin PIM solution brings to other tasks. These include Product Data Enrichment and Price Change Management.
Other Origin use cases
Having all product information in one place means our clients save countless hours scrolling through and updating huge numbers of spreadsheets. Origin enables retailers to pull together information within one easy to use search screen, allowing them to see pricing and supplier information alongside product attribution, making data gathering and exploration simple to accomplish.
With products fully defined in Origin, countless tasks including manual data entry can become a thing of the past as product files can be fully automated to all channels, resulting in an increased speed to market. This was another factor which influenced LK Bennett’s selection of Origin as their PIM solution.
To learn more about our PIM solution, email origin@retail247.com.
