In this article, we outline what a PIM solution is and how it’s used by retailers. We also touch on the key features that a good PIM should have.
A Product Information Management (PIM) solution is a tool used by retailers to create, manage, enrich, and distribute their product data. By using it, retailers streamline their methods. This negates the need to use time-consuming spreadsheets and manual processes to manage their product data.
Key features a good PIM solution should have
- Product Data Management – enables users to remove errors caused by multiple sources of data, increases product data visibility. It also reduces the time it takes for a product to go to market
- Product Data Collation – this feature means that users can manage multiple inbound product data feeds and transform data to a consistent format
- Digital Asset Management – DAM enables users to manage and store all digital assets and product attribution. It also manages product descriptions and analyses image for auto-attribute generation
- Product Data Distribution – with this feature, retailers can rapidly adopt new channels to market ad manage complex data mapping
- Price Change Management – this is (surprisingly) a rare feature for most PIM solutions, but we believe one of the most important. Price Change Management features enable users to have controlled management of price change activity. It also allows our clients to manage multiple channels, countries, currencies and zones
At Retail247 we have taken the components of a typical PIM solution and elevated it to be an extensive platform for all things product. This means our clients can enjoy the ease of just one advanced solution when it comes to their product data.
Why have our clients chosen Origin as their PIM?
There are many reasons as to why our clients selected Origin from Retail247 as their PIM solution. We narrowed down the Top 5 in a recent blogpost (found here). In summary:
- Customisability – Origin offers customisable dashboards for each user and department. The modules are also customisable, meaning clients may pick and choose which parts of Origin they’d like to deploy. For example, several of our clients have chosen to expand their use of Origin to include full Price Change Management.
- Scalability – Origin can handle business growth without compromising performance, reliability, or security. For example, Origin now sends data to over 30 channels on behalf of one of our clients.
- User-friendly interface – By providing an intuitive and easy-to-use interface, Origin enables our clients to improve their productivity and reduce errors. Our customers also have better user adoption and above all provide a better customer experience.
- Advanced product data management capabilities – Origin has helped our clients organise, manage and analyse their product data more effectively, saving time and expense. LK Bennett estimate that they save up to 20 admin hours per week compared to how they operated in the past.
- Excellent support and maintenance – The Retail247 support team is on hand to respond to any requests from our users. With a deep understanding of retail and of the Origin platform, our team is able to provide clear technical support, troubleshoot issues and offer personalised solutions to meet the needs of our users.
To learn more about our PIM solution, Origin, email origin@retail247.com.
