This blogpost outlines the impact a PIM solution has on retailers and how it helps to overcome common challenges in today’s omnichannel industry.
Today’s retailers have no choice but to operate in an omnichannel way. If they aren’t selling via multiple different channels with a seamless approach, they’re cutting off a lot of potential customers. These customers expect a unified shopping experience and if brands don’t deliver, shoppers will take their business elsewhere.
One tool that helps retailers to deliver an omnichannel experience is a PIM solution. It is a crucial tool when it comes to product data management and consistency, and the first building block when it comes to a supportive technological foundation.
The Challenges of Omnichannel Retail
A key complexity retailers encounter is managing product data across their multiple platforms. Historically, this has been done by a vast amount of spreadsheets being sent to and from multiple departments. Unsurprisingly, this ineffective management results in product data discrepancies, outdated information and inconsistent product descriptions. This can lead to frustration from customers – how can they trust the retailer if their product data isn’t true?
How a PIM Solution Solves These Challenges
A PIM solution centralises product data, ensuring accuracy and consistency across all channels. No matter where a customer encounters a brand, product data will be identical across the board. PIM solutions send real-time data updates and automate synchronisation across platforms and partner channels.
Benefits of PIM Solutions for Retailers
A huge benefit of implementing a PIM solution is the reduced manual workload. No more spending hours updating hundreds of spreadsheets. Instead, processes are streamlined and product data admin becomes a much more manageable task. Data is handled quickly and succinctly, with workflows being automated where possible.
Future-Proofing with a PIM Solution
As mentioned above, a PIM solution provides an excellent foundation for growth. If retailers are wanting to expand quickly, they first need to implement a strong base to support this. PIM solutions enable retailers to scale effectively, opening up new partner channels and supporting a growing product catalogue.
Origin, the PIM from Retail247, provides this foundation for its users.
“Origin has greatly elevated the ways of working for multiple teams across the business by streamlining various processes and vastly improving business efficiencies. Having a close-knit relationship with the team and our business consultants has greatly benefited the project and has enabled us to be dynamic and proactive when prioritising workflow.” – Sarah Middleton, Business Analyst at Crew Clothing
To learn more about Origin, get in touch! Supporting retailers with their product data is our speciality. Email origin@retail247.com, or book a call.
We also develop our own stock platform. Learn about Archean here: www.r247archean.com
