Retail247 is delighted to announce the successful selection of Origin as the Product Platform for Mint Velvet.
Recognising the critical role of comprehensive product data management, Mint Velvet chose Origin to streamline their product data journey. Origin is the ideal solution for ensuring the right data gets to the right place at the right time, enhancing employee productivity and delivering a positive customer experience.
The first phase of deployment includes Channel Syndication. Origin Product Platform connects retailers with their channel partners, streamlining the data-sharing process and shortening the time needed to launch with a new partner. By repurposing and automatically mapping data to fit each partner’s unique requirements, Origin saves significant time and effort.
Martin Schofield, CEO of Retail247 says, “It’s fantastic that Mint Velvet have chosen Origin to manage elements of their product data. We’re thrilled to be working with such an iconic brand and welcome them to our growing list of clients. This partnership highlights Origin’s value in enhancing data management and efficiency, and we look forward to supporting Mint Velvet’s growth.”
Laura Boyd, Trading Director at Mint Velvet commented, “Distributing our product and pricing data accurately, reliably and efficiently is key to our continued growth. Origin from Retail247 is an established and flexible solution, it was the natural choice.”
To learn more about Origin and its benefits, get in touch! Email origin@retail247.com.



