For many retailers, product data is treated as a behind-the-scenes activity, something to just ‘manage’ so products can go live. However, that mindset overlooks how central product data and information has become operationally, as well as the customer journey. From search filters to size guides, and customer experience to returns, product data influences more of […]
Tag Archives: product data management
11
Jun
Jun
For retailers looking to grow, expanding into new channels is a logical next step. Whether it’s marketplaces or department stores, these channel partnerships offer access to broader audiences and increased revenue potential. However, all too often, businesses focus on securing partnerships without addressing a critical component behind the scenes: the quality and consistency of their […]
03
Jun
Jun
When customers shop (whether online, in-store or across multiple channels) they rely on details. They want to know exactly what they’re buying, how it fits, what it’s made of and whether it suits their needs. If the product information isn’t clear, complete or consistent, they lose confidence fast. That’s why product data and customer experience […]
22
Aug
Aug
This blogpost outlines the impact a PIM solution has on retailers and how it helps to overcome common challenges in today’s omnichannel industry. Today’s retailers have no choice but to operate in an omnichannel way. If they aren’t selling via multiple different channels with a seamless approach, they’re cutting off a lot of potential customers. […]
30
Jul
Jul
This article explores the challenges of omnichannel retail and how product information management systems enable retailers to overcome said challenges. Buzzwords come and go in this industry, but ‘omnichannel’ is one of the rare ones that will stick around for a long time to come. Quite frankly, if retailers aren’t yet operating in an omnichannel […]
25
Mar
Mar
This blogpost outlines the benefits of using a PIM solution, and how Origin from Retail247 makes managing product data easy. In the world of retail, product data serves as the backbone of operations, driving sales and shaping customer experiences. It’s the element that informs your shoppers precisely about their purchases, through product images, pricing details, […]
25
Jan
Jan
This blogpost outlines the struggles a retailer may experience if they don’t have a PIM solution. It also discusses how a PIM solution can maximise a retailer’s success. We often state that product is a key pillar of retail. (We consider the other two pillars to be a retailer’s stock, and their customers.) Without effective […]