As Christmas fast approaches, we’re excited to share Origin‘s Linked Products functionality. This is a tool designed to help retailers boost sales by offering products in convenient groups.
What are Linked Products?
Linked Products allow you to easily sell products in groups, creating tailored offerings. These offerings ease customer experiences and helps increase the average order value. Origin supports two types of linked products:
- Grouped Products – this feature lets to bundle multiple items together, often as part of a promotion or special offer. For example, one of our clients uses grouped products to sell toolkits, grouping individual tools into a single, easy-to-purchase set.
- Associated Products – ideal for ‘Shop the Look’ campaigns, this option allows you to link related products. For example, a fashion retailer could use associated products to combine a pyjama t-shirt and shorts into one matching set. Simply include a ‘Shop the Look’ button on the individual product pages. In turn, this makes it easier for customers to purchase complementary items together.
Get ready for Christmas!
With peak season fast approaching, now is the perfect time to create Hamper Bundles. Combine products into festive gift sets – perfect for Christmas shoppers looking for a thoughtful yet easy-to-purchase present for their loved ones.
To learn more about Linked Products, get in touch with the team! Just email origin@retail247.com.
