At Retail247, we refer to Origin as a Product Platform because its capabilities go far beyond those of a typical PIM solution. One standout feature that sets Origin apart is Critical Path – a powerful tool you won’t find in any other PIM.
Designed to streamline your product lifecycle management, Critical Path empowers teams to track every step from product inception to warehouse arrival, ensuring each stage progresses smoothly and efficiently.
How does Critical Path work within Origin?
In Origin, creating a Critical Path starts by setting an on-sale date. From there, Origin calculates each milestone’s deadline date based on pre-set lead times, providing a clear roadmap for product delivery. The platform’s flexibility allows you to store multiple Critical Paths, ideal for managing diverse product lines and ranges. This makes it easier than ever to plan, schedule and control product flow.
Key benefits of Critical Path
- Improved Time Management: Map out every step from design to delivery, setting clear deadlines to keep projects on track and avoid costly delays.
- Enhanced Planning and Scheduling: With essential dates outlined, teams can plan product ranges, manage sign-offs and coordinate seamlessly across departments.
- Increased Coordination: Critical Path brings teams together, facilitating regular meetings to review progress and address any issues. For example, our client LifetimeBrands uses a “Master Tracker” saved search within Origin for weekly updates on new product lines.
- Risk Mitigation: Buffer times built into Critical Path allow you to handle potential setbacks proactively, minimising the impact of unforeseen challenges.
- Performance Monitoring: Track individual products’ progress, identify bottlenecks early and take corrective action before delays escalate.
Origin’s Critical Path tool is designed to drive smoother operations, enhance team coordination and support timely product launches – enabling you to stay responsive to the market and your customers.
If you’d like to learn more about Origin’s unique features, get in touch with the team. Just email origin@retail247.com, or follow us on LinkedIn for updates.



