Author Archives: Retail247

In retail, there’s one thing that touches every product launch, every sales channel, and every customer interaction: data. Whether it’s a size guide, a product description, or a lifestyle image, shoppers rely on accurate product information to make decisions. That’s why product data management isn’t just a technical concern, it’s a operational priority. Unfortunately, it’s […]

For many ecommerce teams, product information management (PIM) still feels like an optional extra – something to think about later, when the business is bigger or the product range more complex. But that thinking often comes from a set of common misconceptions that hold brands back from scaling effectively. Let’s clear a few of those […]

Managing product data gets harder the more your business grows. What once worked with a few SKUs and channels quickly becomes unmanageable when teams are juggling spreadsheets, duplicating content and struggling to keep up with platform requirements. If product launches are taking too long or product content is causing confusion, it could be time to […]

Today’s retail industry is fast moving, and product data drives everything from discovery to conversion. As a result, product governance with PIM (Product Information Management) is more than just a backend function – it’s a strategic imperative. As retailers scale and diversify their channels, maintaining consistency, accuracy and control over product content becomes increasingly complex. […]

In ecommerce, the moments that shape customer experience often happen before a purchase is even made. Product discovery, comparison, decision making – they all depend on the quality of your product data. This is where PIM and customer experience come together. A Product Information Management (PIM) system might be invisible to shoppers, but its impact […]

Product data is at the heart of every ecommerce experience. Wherever they shop, customers expect rich, complete and accurate product content, delivered at speed. But managing that data at scale across multiple categories, regions and channels is complicated. That’s why our clients are turning to a purpose-built PIM for ecommerce – Origin. A Product Information […]

Why a PIM Features Checklist is Important Choosing a Product Information Management (PIM) platform is a big decision – one that impacts how efficiently you manage, enrich and distribute product data across all channels. But with so many solutions on the market, it’s easy to get lost in their differences. That’s where a PIM features […]

In modern retail, product data is everywhere – but often, it’s everywhere except where it needs to be. From spreadsheets on shared drives to disconnected systems across departments, managing product content can quickly become a tangled web of duplication, errors and inefficiency. That’s why more businesses are building a strong case for one transformative solution: […]